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18th Dec 2024 | 1 Minute Watch 

CAPITAL-e Wrapped 2024: A Year in Review

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1st February 2023 | 2 Minute Watch

Our Year in Numbers

And breathe…&nbsp;Where did January go? Or 2022 for that matter? If time flies when we’re busy, it’ll be Christmas again before we know it.&nbsp;The last year flashed past. From Wellington to Whistler. Summits to showcases. Websites to webinars. You trusted us with more than 165 events and over 100 marketing campaigns spread across 8 countries.&nbsp;Thank you.&nbsp;&nbsp;Thanks for letting us serve as an extension of your team and giving us the opportunity to innovate, create, grow and succeed with you.&nbsp;&nbsp;Thanks for taking us with you. When you’ve been promoted. When you’ve changed companies. When you’ve opened new offices. When you’ve met other ambitious and exciting tech folk that have needed our help.&nbsp;&nbsp;Please take a moment to celebrate 2022 with us. This is all possible with your support, trust and faith in us. From creating connections and careers to volunteering for charities to supporting independent and local suppliers, all of this is possible because you allow us the privilege of working for you.&nbsp;&nbsp;Thank you from all of us at CAPITAL-e.

Our Top 5 Marketing Campaigns of Chinese New Year: Year of the Rabbit 

International Women's Day: Inspirational Women in Tech

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15 July 2024 | 10 Minute Read 

7 trends to make your corporate event stand out in 2024-2025

Steal these ideas: How to host showstopping executive dinners that ignite all 5 senses

The Strangest Items You Need in Your Event Kit

Corporate events are a proven way to engage the market, create awareness and grow your brand – in-person and online. But rising above the crowd can be tough as tech brands compete to win the hearts, minds, and social feeds of savvy business leaders. &nbsp;&nbsp; These are some of the top event trends B2B and technology companies will be using in 2024 and beyond to attract attendees, build lasting connections, and maximise return on investment. &nbsp;&nbsp; &nbsp;&nbsp;If you need a partner to help your corporate events stand out from the crowd, <a href="https://bit.ly/3S09JqW" target="_blank" rel="noopener noreferrer">say hi</a> or email us at <a href="mailto:hello@capital-e.com.au">hello@capital-e.com.au</a>.

It can be a challenge to invite hundreds of tech professionals into a venue and expect them to connect emotionally with your brand. That’s why we’re seeing a return to vintage options at tech events in 2024.&nbsp; At CAPITAL-e, we’re embracing classical, jazz, and old-time music to create nostalgic vibes, evoke memories and emotions, and build a sense of connection. We’ve even had classical musicians play contemporary music to cater to all tastes! Complement the nostalgic tunes with other timeless and sophisticated entertainment options, such as art installations, 90s DJs, gourmet food and wine pairing, and vintage decor.&nbsp; This year, we created a ‘Museum of Marketing’ for our client, <a href="https://monday.com/" target="_blank" rel="noopener noreferrer">monday.com</a>, to showcase their cutting-edge solutions.&nbsp; &nbsp;

6. Back to the future: Nostalgia builds powerful connections 

Got any questions? Don't hesitate to <a href="https://bit.ly/3S09JqW">get in touch</a> or email us at <a href="mailto:hello@capital-e.com.au">hello@capital-e.com.au</a>.

Attracting attention in the dynamic tech sector is challenge numero uno. Bespoke experiences that create a human touchpoint with guests are essential in 2024.&nbsp; Begin the journey by creating pre-event marketing with content and invitations personalised to guests.&nbsp; During the event, tailored agendas and one-on-one meeting suggestions based on each attendee's industry, company and role add real value.&nbsp; Post-event follow-up provides more opportunities for personalisation. Sharing custom content, such as recordings, slides or summaries of sessions they attended, and people they met, helps sustain the connection. &nbsp;

1. Make it personal: Individual experiences create connections

In the fast-paced world of B2B tech, offering moments of relaxation and mental clarity can enhance the guest experience. It allows attendees to take a breath, recharge, and reconnect with your brand in a refreshed mental space. &nbsp; Incorporating mindfulness activities into events – such as meditation and dedicated quiet zones – promotes wellness and relaxation among participants, and can help them to maintain focus throughout the event. Encourage participation with scheduled mindfulness sessions during breaks, and provide access to dedicated relaxation spaces with comfortable seating and calming décor. Our work with <a href="https://bit.ly/3zCmba9" target="_blank" rel="noopener noreferrer">Braze</a> is a perfect example of this. &nbsp;

2. Take it slow: Mindfulness promotes focus and connection  

Visual aesthetics that surprise and delight are not just about creating a memorable experience at the event. Nailing the visual element of your event also makes it highly shareable.&nbsp; In 2024 and 2025, we’re looking for Insta-worthy moments that guests can’t help but post about. And not just selfies — think sound and movement for eye-catching social videos.&nbsp; For example, live podcast recordings. A band or DJ on the main stage. Interactive sponsor activations. Immersive floral backdrops. Real-time video shorts and image galleries for guests to share on the day. Non-traditional conference venues. &nbsp;Take a look at <a href="https://bit.ly/3WhaRJp" target="_blank" rel="noopener noreferrer">our projects</a> to get a sense of how we achieve this. It’s all about enhancing brand visibility and engagement, both in-person and online. Everyone’s looking for great content, and creating a little FOMO for your next event doesn’t hurt either.&nbsp; &nbsp;

3. Frame the shot: Bold aesthetics encourage social media sharing

Sustainability considerations are increasingly influencing decision-making in the tech sector, and many companies are reluctant to participate in high-impact events that contravene their sustainability goals.&nbsp; In 2024, successful tech events will continue to embrace sustainable branding practices, such as evergreen printed items, paperless promotion, vegetarian food options, and recyclable signage. We’ve even used branded ice cubes and cappuccino froth for edible promo! Carbon offsetting your events can also appeal to environmentally conscious executives. Be sure to clearly communicate your event’s sustainability cred.&nbsp;&nbsp;Our <a href="https://bit.ly/4bERsGL" target="_blank" rel="noopener noreferrer">partner summit</a> for GoTo was primarily focused on creating a sustainable and informative event. &nbsp;

4. Go green: Sustainability is top of mind

Innovative technology has long been at the forefront of transforming corporate events into memorable experiences.&nbsp; For example, digital screens, particularly large LED screens, provide opportunities for memorable content delivery and enhance the overall event experience. However, to surprise and delight tech industry insiders in 2024, integrating augmented reality (AR) and virtual reality (VR) elements is the name of the game.&nbsp; In 2024, expect to see VR simulations creating unforgettable brand interactions, AR overlays enhancing product displays, and even VR-enabled keynote presentations.&nbsp; &nbsp;

5. AR/VR: Immersive technology enhances the event experience 

Sending employees to events, particularly interstate or overseas, comes with significant costs for tech companies. So it’s fair enough that many will want to see a clear ROI.&nbsp; While networking has always been a key benefit of attending live events, artificial intelligence is putting data to work to supercharge networking quality in 2024.&nbsp; AI-powered match-making technologies are replacing the traditional scatter-gun approach to event networking.&nbsp; These technologies are now capable of analysing event attendee profiles and preferences to suggest potential connections and pre-schedule one-on-one meetings that may prove lucrative for both parties. &nbsp; &nbsp;

7. AI, of course: AI-powered networking returns attendee investment

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With 4:48 AM starts, countless cups of coffee, and our trusty packing tape gun, we tackled every challenge to deliver seamless results. The soundtrack of our year? The ever-present “The breakouts are about to begin,” echoing at venues worldwide.&nbsp;This year, we truly embodied the Expert-Level Plate Spinner, balancing events, marketing, content, and design with finesse.

Behind the scenes of 2024

As the year winds down, it’s the perfect time to catch up on your reading and podcast list. We’ve whittled down our top reads and podcasts over the past year to give you the best the recommendations for the holidays. Sit back, relax, and let the authors &amp; podcasters do the talking for a while.

Our top picks for the holidays

<ol><li style="margin-left:80px;"><a href="https://www.amazon.com.au/Contagious-Build-Word-Mouth-Digital/dp/1471111709" target="_blank" rel="noopener noreferrer">“Contagious: How to Build Word of Mouth in the Digital Age”</a> by Jonah Berger Discover the principles behind why some ideas go viral and how they can be applied to B2B marketing.</li><li style="margin-left:80px;"><a href="https://www.amazon.com.au/How-Sell-Anything-Online-Marketing/dp/139427081X/ref=asc_df_139427081X/?tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=712259705004&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1101628334827143383&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9071791&amp;hvtargid=pla-2302567975919&amp;psc=1&amp;mcid=1ed63a2a7f80329e9802cea261b18409&amp;gad_source=1" target="_blank" rel="noopener noreferrer">“How to Sell Anything Online” </a>by &nbsp;Anaita Sarkar Learn strategies on how to sell anything online.</li><li style="margin-left:80px;"><a href="https://open.spotify.com/show/68MNofcRTtb221iEwNv8bE?si=88babb4dce1a4796" target="_blank" rel="noopener noreferrer">“The B2B Content Show”</a> Hosted by Michael Brenner, this podcast delves into content marketing strategies and insights specifically for B2B businesses.</li><li style="margin-left:80px;"><a href="https://open.spotify.com/show/3cqkO0GZok8s4Fp6wZbT22?si=799e7507b15349c6" target="_blank" rel="noopener noreferrer">“Great Events”</a>&nbsp; Hosted by Cvent, explore best practices and insights from industry leaders on creating successful B2B events and virtual experiences.</li><li style="margin-left:80px;"><a href="https://www.amazon.com.au/Building-Story-Brand-Clarify-Customers/dp/0718033329" target="_blank" rel="noopener noreferrer">“Building a StoryBrand: Clarify Your Message So Customers Will Listen” </a>by Donald Miller Focus on using storytelling to craft a clear, compelling message for B2B marketing.</li></ol>

As 2024 comes to a close, it’s time to look back at an extraordinary year with CAPITAL-e Wrapped. With over 300 projects delivered across 21 cities, this year has been a whirlwind of creativity, logistics, and a whole lot of coffee.<h3>&nbsp;</h3>From small executive dinners to multi-city roadshows, CAPITAL-e has been firing on all cylinders across the globe. This year, we were privileged to take <a href="https://www.capital-e.com.au/projects/braze-city-x-city-roadshow" target="_blank" rel="noopener noreferrer">Braze City x City</a> from London to Singapore, wrapping up with its flagship event in Sydney.&nbsp;Our presence in APAC has grown stronger than ever, with our expanded team in Singapore helping us deliver more events across the region for our trusted clients, one of which was &nbsp;<a href="https://www.capital-e.com.au/projects/datadog-live-bangalore-2023" target="_blank" rel="noopener noreferrer">Datadog &nbsp;in Bangalore</a>.