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15 July 2024 | 10 Minute Read 

7 trends to make your corporate event stand out in 2024-2025

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29 May 2024 | 7 Minute Read 

Steal these ideas: How to host showstopping executive dinners that ignite all 5 senses

The Strangest Items You Need in Your Event Kit

Software ate the world. Almost. Now AI is eating software.

Do busy C-suite executives really want another work dinner? Honestly, no. However, a buzzworthy dining experience that inspires their senses and connects them with great people can magically open up their calendars. How do you make that happen?&nbsp; Time is an executive’s most precious resource. Brands, vendors, partners and staff pitch them daily: “Can I grab 5 minutes of your time?” Evenings with friends and family are fiercely guarded.

At CAPITAL-e, we’ve been throwing showstopping events since forever, especially in the B2B technology and SaaS space. Here are some of our go-to ideas that ignite all five senses:

So, when you ask a CXO to invest time with you, it had better be good! 

The best chefs push diners outside their comfort zone. Whether it’s hatted restaurants, celebrity chefs, personalised tastings, cooking demonstrations or dramatic fire-raising service—make sure your dinner is worth attending for the refreshments alone. For example, at <a href="https://www.capital-e.com.au/projects/twilio-transform-2023" target="_blank" rel="noopener noreferrer">Twilio Transform</a>, their esteemed executive clientele were treated to the culinary artistry of Bennelong by renowned chef Peter Gilmore. &nbsp;And, think outside of the square with the drinks menu.

2. TASTE: Craft a surprising menu that gets guests talking

Create a tactile experience by weaving in various textures, layers and materials to engage guests. Think embossed branding, calligraphy, raised lettering, &nbsp;interactive demos or games, luxurious table linens and hot, cold or crispy canapés. Personalised gifts with sophisticated unboxing are a surefire feel-good option.

3. TOUCH: Create a multi-layered hands-on experience

Floral arrangements and mouth-watering nibbles will create an enticing fragrance on arrival, whetting the appetite for the main event. Avoid the temptation to use scented candles, incense or diffusers, as they can impact the dining and taste experience.&nbsp;

4. SMELL: Often overlooked but easily elevated

Music can make or break an executive dinner—it's important but not the star of the show. Consider the acoustics, audience, volume, timing and sound quality to create an ambience without getting in the way of networking and conversations. Make sure speeches and presentations come through loud and clear. Surprise acts can bring a memorable interlude to any executive dinner. &nbsp;

 5. SOUND: Curate a playlist and entertainment to set the mood

Yes, we’ve shared a few of our event-planning ideas, but we’ve got plenty more where they came from. The secret sauce is our exceptional event managers who make it all happen (and our invaluable little black book of suppliers). Our sweet spot is collaborating with marketing teams and event managers to design, market and manage executive dinners and B2B events that get people coming back for more. If you need a partner to help you create executive dinners and corporate events that ignite the senses, <a href="https://bit.ly/3Kc9RPY" target="_blank" rel="noopener noreferrer">say hi</a> or email us at <a href="mailto:hello@capital-e.com.au">hello@capital-e.com.au</a>.

Top executives are typically familiar with the best fine-dining spots around town. So, it’s important to elevate and personalise the space to make a memorable impression. While stunning views or beautiful venues set the scene, meticulous attention to subtle details makes all the difference. Consider personalised gifts, branded table settings, floral displays or a napkin holder with their logo engraved. A cohesive aesthetic that captures attention, enhances the venue and encourages interaction is essential.

1. SIGHT: It’s business, and it’s personal

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20th February 2023 | 5 Minute Read | Written by Alice De Souza

Our Top 5 Marketing Campaigns of Chinese New Year: Year of the Rabbit 

This year, Asahi made a creative statement on modern Japanese society with their limited edition packaging. At first glance, the classic bottle is instantly recognisable – but look closer and you'll find an intricate origami rabbit that speaks to both progress and tradition in proud harmony.

5. Asahi

Nike always delivers the goods when it comes to cultural moments and this year is no exception, with the release of their limited edition 'Dunk Low' trainer. From its fluffy swish to the intricately designed soles, it's a fitting tribute that celebrates both nostalgia and progression - from 2011’s Year of the Rabbit-themed design to what we see now. Not only is it aesthetically pleasing but also symbolic of what many are hoping for in this new year; big leaps and boundless potential.

4. Nike

TikTok has done it again - this Chinese New Year, they've proved to be a source of education for young people through their collaboration with actor Andy Lau. The film features an endearing tribute to traditional red envelope giving (Hongbao) but re-centered it around well wishes rather than money. The film demonstrated how communication is valued over commercialism and concluded with a clever reveal of the TikTok logo – reinforcing that in modern times there's no better way to reach the youth than via video platforms like theirs.

3. TikTok

Here we have a brand that was set to take all the success last year, the Year of the Tiger. &nbsp;But instead of endless pursuits for 2023, it seems that Tiger Beer celebrated the achievements of 2022 - a momentous one at that! With an inspiring message they encouraged us to take time out and recognise our achievements so far; each step forward made up their clever connection to the future ahead; The Year of the Rabbit.

2. Tiger Beer

BMW made a huge splash this year with an engaging and unexpected campaign that cleverly took advantage of AI translator mishaps. In particular, the Chinese word Bao Ma - meaning 'precious horse' in English - is often mistranslated as "BMW". This basis for their film revolved around a printing house boss whose new years greeting cards were mistakenly translated to ‘Lucky money into BMW to success’ creating wonderful comedic chaos. Through an ingenious use of accidental language hacking, BMW were able hone in on joy and how it is capable bringing people together during special occasions.&nbsp;

1. BMW

As the dust settles on Chinese New Year it has, yet again, proven to be an opportune moment for brands to showcase their creativity. From eye-catching product packaging to captivating ad campaigns honouring the spirit of celebration, companies were able to leverage Chinese culture in remarkable ways. Here are some shining examples from this year – let these inspiring works serve as an early testament regarding successful marketing strategies during festive periods throughout 2023.

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3rd October 2023 | 5 Minute Read | Alice De Souza

In the realm of event planning, readiness for the unexpected is our mantra. From eleventh-hour schedule shifts to those unforeseeable wardrobe hiccups, our team are always primed for action. Whilst the trusty clipboard and walkie-talkie are undisputed essentials, it's the quirkiest items that often emerge as our unsung heroes. As the marketing manager, I am quite separate from the day-to-day of events but I recently stumbled across a treasure trove of these unusual but incredibly practical items in the team event kits. Naturally, I couldn't resist the opportunity to transform this discovery into a valuable piece of content. So, join me as I embark on a journey into the fascinating world of event preparedness, where these offbeat yet oddly practical items earn their rightful place in your event kit. Or if you’re more of a visual learner - check out the videos on our <a href="https://www.instagram.com/p/CwRxJQsKYry/">Instagram</a>.

Picture this: the entrance to your event venue is a hive of activity. Attendees are streaming in, and you want the atmosphere to flow seamlessly. Enter the humble doorstop! Forget about someone having to stand there holding the door for hours. With a doorstop, you can keep those entrances open, allowing your guests to come and go without interruption and noise.

1. A Doorstop - Because Who Needs Door Holders?

You might be wondering why a pair of stockings deserves a place in your event kit. Well, it's not for fashion emergencies but for those ladder-induced mishaps. A quick fix with a bit of clear nail polish or spare stockings can save the day for any speakers facing a wardrobe malfunction.&nbsp;

2. Stockings - For Those Ladder-Induced Emergencies

Imagine a scenario where you're faced with a tech hiccup or a signage issue, and time is running out. Fear not, for the combination spanner is here to save the day! This versatile tool tightens loose ends and connects dots, whether it's fixing a wonky display stand or adjusting equipment on the fly. It's the ultimate multi-purpose problem solver for event planners.

3. Combination Spanner - The Swiss Army Knife of Event Mishaps

Who would have thought that a humble needle and thread could be an event planner's best friend? Yet, they are the unsung heroes, always ready to mend any outfit crisis that might arise.&nbsp;

4. Needle and Thread - Stitching Together Event Success

Believe it or not, mints are the guardians of our client interactions. In the hustle and bustle of event planning, keeping your breath fresh throughout the day can make a big difference in those crucial face-to-face moments. After all, a confident smile and fresh breath can be the secret ingredients to winning over clients and colleagues alike.

5. Mints - The Guardians of Client Interactions

In the world of event planning, being prepared for anything is key. So, don't be afraid to add some unconventional items to your event kit. Who knows when a doorstop, stockings, combination spanner, weighing scales, needle and thread, or mints might just save the day and turn your event into a resounding success?

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Corporate events are a proven way to engage the market, create awareness and grow your brand – in-person and online. But rising above the crowd can be tough as tech brands compete to win the hearts, minds, and social feeds of savvy business leaders. &nbsp;&nbsp; These are some of the top event trends B2B and technology companies will be using in 2024 and beyond to attract attendees, build lasting connections, and maximise return on investment. &nbsp;&nbsp; &nbsp;&nbsp;If you need a partner to help your corporate events stand out from the crowd, <a href="https://bit.ly/3S09JqW" target="_blank" rel="noopener noreferrer">say hi</a> or email us at <a href="mailto:hello@capital-e.com.au">hello@capital-e.com.au</a>.

It can be a challenge to invite hundreds of tech professionals into a venue and expect them to connect emotionally with your brand. That’s why we’re seeing a return to vintage options at tech events in 2024.&nbsp; At CAPITAL-e, we’re embracing classical, jazz, and old-time music to create nostalgic vibes, evoke memories and emotions, and build a sense of connection. We’ve even had classical musicians play contemporary music to cater to all tastes! Complement the nostalgic tunes with other timeless and sophisticated entertainment options, such as art installations, 90s DJs, gourmet food and wine pairing, and vintage decor.&nbsp; This year, we created a ‘Museum of Marketing’ for our client, <a href="https://monday.com/" target="_blank" rel="noopener noreferrer">monday.com</a>, to showcase their cutting-edge solutions.&nbsp; &nbsp;

6. Back to the future: Nostalgia builds powerful connections 

Got any questions? Don't hesitate to <a href="https://bit.ly/3S09JqW">get in touch</a> or email us at <a href="mailto:hello@capital-e.com.au">hello@capital-e.com.au</a>.

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Attracting attention in the dynamic tech sector is challenge numero uno. Bespoke experiences that create a human touchpoint with guests are essential in 2024.&nbsp; Begin the journey by creating pre-event marketing with content and invitations personalised to guests.&nbsp; During the event, tailored agendas and one-on-one meeting suggestions based on each attendee's industry, company and role add real value.&nbsp; Post-event follow-up provides more opportunities for personalisation. Sharing custom content, such as recordings, slides or summaries of sessions they attended, and people they met, helps sustain the connection. &nbsp;

1. Make it personal: Individual experiences create connections

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In the fast-paced world of B2B tech, offering moments of relaxation and mental clarity can enhance the guest experience. It allows attendees to take a breath, recharge, and reconnect with your brand in a refreshed mental space. &nbsp; Incorporating mindfulness activities into events – such as meditation and dedicated quiet zones – promotes wellness and relaxation among participants, and can help them to maintain focus throughout the event. Encourage participation with scheduled mindfulness sessions during breaks, and provide access to dedicated relaxation spaces with comfortable seating and calming décor. Our work with <a href="https://bit.ly/3zCmba9" target="_blank" rel="noopener noreferrer">Braze</a> is a perfect example of this. &nbsp;

2. Take it slow: Mindfulness promotes focus and connection  

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Visual aesthetics that surprise and delight are not just about creating a memorable experience at the event. Nailing the visual element of your event also makes it highly shareable.&nbsp; In 2024 and 2025, we’re looking for Insta-worthy moments that guests can’t help but post about. And not just selfies — think sound and movement for eye-catching social videos.&nbsp; For example, live podcast recordings. A band or DJ on the main stage. Interactive sponsor activations. Immersive floral backdrops. Real-time video shorts and image galleries for guests to share on the day. Non-traditional conference venues. &nbsp;Take a look at <a href="https://bit.ly/3WhaRJp" target="_blank" rel="noopener noreferrer">our projects</a> to get a sense of how we achieve this. It’s all about enhancing brand visibility and engagement, both in-person and online. Everyone’s looking for great content, and creating a little FOMO for your next event doesn’t hurt either.&nbsp; &nbsp;

3. Frame the shot: Bold aesthetics encourage social media sharing

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Sustainability considerations are increasingly influencing decision-making in the tech sector, and many companies are reluctant to participate in high-impact events that contravene their sustainability goals.&nbsp; In 2024, successful tech events will continue to embrace sustainable branding practices, such as evergreen printed items, paperless promotion, vegetarian food options, and recyclable signage. We’ve even used branded ice cubes and cappuccino froth for edible promo! Carbon offsetting your events can also appeal to environmentally conscious executives. Be sure to clearly communicate your event’s sustainability cred.&nbsp;&nbsp;Our <a href="https://bit.ly/4bERsGL" target="_blank" rel="noopener noreferrer">partner summit</a> for GoTo was primarily focused on creating a sustainable and informative event. &nbsp;

4. Go green: Sustainability is top of mind

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Innovative technology has long been at the forefront of transforming corporate events into memorable experiences.&nbsp; For example, digital screens, particularly large LED screens, provide opportunities for memorable content delivery and enhance the overall event experience. However, to surprise and delight tech industry insiders in 2024, integrating augmented reality (AR) and virtual reality (VR) elements is the name of the game.&nbsp; In 2024, expect to see VR simulations creating unforgettable brand interactions, AR overlays enhancing product displays, and even VR-enabled keynote presentations.&nbsp; &nbsp;

5. AR/VR: Immersive technology enhances the event experience 

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Sending employees to events, particularly interstate or overseas, comes with significant costs for tech companies. So it’s fair enough that many will want to see a clear ROI.&nbsp; While networking has always been a key benefit of attending live events, artificial intelligence is putting data to work to supercharge networking quality in 2024.&nbsp; AI-powered match-making technologies are replacing the traditional scatter-gun approach to event networking.&nbsp; These technologies are now capable of analysing event attendee profiles and preferences to suggest potential connections and pre-schedule one-on-one meetings that may prove lucrative for both parties. &nbsp; &nbsp;