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7th March 2022 | 5 Minute Read 

International Women's Day: Inspirational Women in Tech

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Jane Lu’s transformation from corporate accountant to retail technology mogul is a true testament to the power of self-belief. Armed with nothing but her first laptop and some clothing tucked away in her parent's garage, she took an entrepreneurial leap into unchartered territory - online fashion retailing. Her audacity paid off when Showpo became one of Australia's leading internet retailers – shipping affordable fashion worldwide and boasting 1.6 million social media followers! As a CEO and role model to aspiring entrepreneurs, Jane has always advocated for the importance of having fun whilst working hard and persevering.&nbsp;For more information about Jane, head to her <a href="https://www.linkedin.com/in/janelu2012/" target="_blank" rel="noopener noreferrer">LinkedIn</a>. She also runs an extremely engaging and insightful youtube channel called <a href="https://www.youtube.com/@thelazyceo" target="_blank" rel="noopener noreferrer">The Lazy CEO</a>.

Jane Lu, CEO and Founder at Showpo

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At 27, Ella Podmore has already made a huge impact in a male-dominated industry. &nbsp;At university, Ella had an undeniable talent for materials technology which led her to a work placement and a subsequent career at McLaren Automotive. Her innovative work improved the overall performance of their cars by creating lightweight material solutions as the industry moves towards electrification. In addition, Ella dedicates her spare time to changing the status quo by encouraging young women into tech-related careers through STEM (Science, Technology, Engineering and Maths) initiatives - continuing to be a beacon of light within these sectors. It’s no wonder that she has recently been awarded an MBE (Member of the British Empire) for her services to engineering, innovation and diversity. This goes alongside a multitude of awards that are a testament to Ella's hard work and dedication to changing the norm.&nbsp;Keep up to date with Ella's achievements over on her <a href="https://www.linkedin.com/in/epodmore/" target="_blank" rel="noopener noreferrer">LinkedIn</a> and take a look at what she has achieved for McLaren <a href="https://www.youtube.com/watch?v=Rk-qBKHnfa4" target="_blank" rel="noopener noreferrer">here</a>.

Ella Podmore MBE, Senior Materials Engineer at McLaren

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Melanie Perkins' relentless drive and creativity have propelled Canva to become a $26 billion tech success. Her mission? To provide simpler design solutions for people everywhere - an admirable goal that persevered despite overcoming the odds of 100+ rejections from venture capitalists. It’s inspiring how Melanie’s tenacity has made ground-breaking achievements possible and secured her place as one of the most influential forces within technology today. She is a shining example of never giving up and believing in your ideas.&nbsp;For Canva updates head to her <a href="https://www.linkedin.com/in/melanieperkins/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.&nbsp;Watch this keynote <a href="https://www.youtube.com/watch?v=Yn0LNYt25PM" target="_blank" rel="noopener noreferrer">video</a> to get a full insight into her journey.&nbsp;

Melanie Perkins, CEO & Co-Founder at Canva

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Tamina Pitt is a trailblazer in tech who since joining Google as an engineer several years ago, has been inspiring individuals of all gender and cultural backgrounds to reach for the stars. As an Indigenous Australian herself, she established the country's chapter of the esteemed Google Aboriginal and Indigenous Network - thus opening up incredible opportunities within STEM fields that were once out of reach.&nbsp;Check out Tamina's <a href="https://www.linkedin.com/in/tamina-pitt-b39b71127/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.

Tamina Pitt, Software Engineer at Google

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Teena Wooldridge is a business powerhouse and skilled leader who works as part of LinkedIn's team to connect businesses around the world with top-notch talent. Not only does she take customer relations very seriously, she also employs innovative ideas in her international pursuits, utilising diversity to drive creativity. With knowledge of marketing, communication &amp; engagement garnered from working at giants like American Express and Telstra, it’s no wonder why Teena has become such an inspiring role model for women across the globe.&nbsp;For updates on Teena's work, visit her <a href="https://www.linkedin.com/in/teenawooldridge/" target="_blank" rel="noopener noreferrer">LinkedIn</a> page.

Teena Wooldridge, Director of Marketing, APAC Talent Solutions at LinkedIn

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Jacqueline Boyle is the passion, drive, encouragement and enthusiasm behind the APAC partner marketing ecosystem for Salesforce. Within less than 2 years in her role at Salesforce, her impact can be felt and definitely seen (just search #selfieswithpartners to see for yourself!). With the goal of amplifying the voice of her partners, Jacqueline has brought with her an extensive amount of experience from the technology industry - approaching her space with a collaboration-first mindset. She truly brings the community values of the ecosystem to life within all of her partner campaigns.&nbsp;Find out more about Jacqueline's marketing escapades via her <a href="https://www.linkedin.com/in/jacsboyle/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.

Jacqueline Boyle - Director, APAC Partner Marketing at Salesforce 

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13th December 2022 | 3 Minute Read | Written by Tai Ryan

The Sustainable Occasion eGuide: Your go-to guide for sustainable event management

This is not just a how-to book for planning sustainable events. It’s also designed to be a thought-provoker - a conversation starter.

As event managers and producers, it’s our role to put on the best possible show for our clients. We gather, collaborate, learn and celebrate for a few hours. However, if no consideration is given, the Earth continues to experience the repercussions long after the departure of the final guest.&nbsp;My name is Tai Ryan. I’ve spent the majority of my 20+ year career in the events world, and I happily joined the CAPITAL-e events team in July 2022.&nbsp;Whilst I’ve always been environmentally aware, I began my journey toward a zero-waste lifestyle in 2017, following a challenge set by a close friend. Instead of birthday wishes or gifts, she asked us to take one action towards improving the environment. As a result, I took plastic food wrap off my shopping list and quickly learnt the alternatives.&nbsp;I soon realised that although I was incorporating zero-waste thinking into my home life, my work life told a very different story. So I began reframing the reasons behind the events I was creating. I questioned suppliers, discovered other options, and educated myself, my colleagues and clients, on the best practices for hosting eco-ethical and environmentally-friendly parties and events.&nbsp;&nbsp;&nbsp;Climate change and sustainability have become buzz topics in the past few years. Many businesses are taking a more proactive approach to their corporate responsibilities, or are at least aware and wondering how to start. State governments are banning more single-use plastic items. Clients want to know the working conditions of those making the goods they’re buying. Buying locally and from small businesses is a preferred trend. As event producers, we should all be using these opportunities to rethink how we execute events.&nbsp;

Being stood down on Job Keeper during the pandemic gave me the perfect opportunity to dive deeper into the topic, using my newly freed time to study the United Nations Sustainable Development Goals (SDGs) and a number of sustainability courses online. I found Zoos Victoria’s “When balloons fly, seabirds die” campaign. I discovered just how hard it is to recycle event signage like corflute. I came to understand how the implementation of just one small change, like waste separation systems, can have a huge positive impact. So in the middle of a lockdown (remember when we thought it’d only last 8 weeks?!) I launched my side hustle The Sustainable Occasion, offering reusable party kits for hire. And I began writing a book.&nbsp;&nbsp;<a href="https://www.thesustainableoccasion.com/product-page/the-sustainable-occasion-eguide?utm_source=CAPITAL-e+Marketing+and+Events&amp;utm_campaign=da3c4a67b8-EMAIL_CAMPAIGN_2023_02_01_05_32_COPY_01&amp;utm_medium=email&amp;utm_term=0_-d5476e7d5f-%5BLIST_EMAIL_ID%5D">The Sustainable Occasion eGuide</a> helps you to not only plan your event but to do so in an eco-ethical and purposeful way. Targeted at event DIYers, such as newly engaged couples planning a wedding or parents organising their kid’s birthday party, it’s equally helpful to PAs and office managers, as to marketers, school and sporting communities and event planners of all experience levels.&nbsp;Covering topics such as the event planning process, budgets, venue and supplier selection, waste removal and gifts, the eGuide provides tips, tricks and planning tools that will (hopefully!) fast become your favourite resources for sustainable event management.&nbsp;&nbsp;However, this is not just a how-to book for planning sustainable events. It’s also designed to be a thought-provoker - a conversation starter. Perhaps most importantly, it’s a plea for our industry to do things differently - to do it better, so we can all learn to celebrate like we love the Earth!&nbsp;&nbsp;Click <a href="https://www.thesustainableoccasion.com/product-page/the-sustainable-occasion-eguide?utm_source=CAPITAL-e+Marketing+and+Events&amp;utm_campaign=da3c4a67b8-EMAIL_CAMPAIGN_2023_02_01_05_32_COPY_01&amp;utm_medium=email&amp;utm_term=0_-d5476e7d5f-%5BLIST_EMAIL_ID%5D">here</a> to buy your copy!

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Sustainable Occasion eGuide

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International Women's Day provides the perfect opportunity for us to recognise and honour some of tech’s most inspiring female pioneers. These remarkable women are setting new standards in our industry, embracing equality and paving paths towards a brighter future.